Last week, Facebook got slammed as people realized that its "Beacon" advertising solution was a lot more intrusive in terms of revealing private info than had been previously believed -- leading some partners like Coca-Cola and Overstock to think better of being involved. As you probably know, this resulted in Facebook modifying the offering slightly -- though still refusing to offer a universal opt-out. The big criticism of Facebook here, of course, was that it was not respecting its users' privacy.
That's why it was rather ironic that while all of this was going on, Facebook was involved in a legal fight to try to get some documents taken off the web -- claiming that its founder's privacy was being violated. That case involved a Harvard alumni magazine called 02138 that had recently published a somewhat unflattering story about the Facebook founder and posted Mark Zuckerberg's testimony in one of the ridiculous lawsuits against Zuckerberg (from people who claim he "stole" the idea from them, even though the idea was hardly unique in the first place). However, Facebook was claiming that these court documents revealed too much info about Zuckerberg and needed to be taken offline. As Kara Swisher reports, a judge has ruled against Facebook, noting that the documents were a part of the journalistic effort that went into producing the article and provided the necessary transparency for people to dig deeper into the article. Perhaps that will now be the excuse that Facebook uses to explain why Beacon doesn't really intrude on an individual's privacy as well...
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That's why it was rather ironic that while all of this was going on, Facebook was involved in a legal fight to try to get some documents taken off the web -- claiming that its founder's privacy was being violated. That case involved a Harvard alumni magazine called 02138 that had recently published a somewhat unflattering story about the Facebook founder and posted Mark Zuckerberg's testimony in one of the ridiculous lawsuits against Zuckerberg (from people who claim he "stole" the idea from them, even though the idea was hardly unique in the first place). However, Facebook was claiming that these court documents revealed too much info about Zuckerberg and needed to be taken offline. As Kara Swisher reports, a judge has ruled against Facebook, noting that the documents were a part of the journalistic effort that went into producing the article and provided the necessary transparency for people to dig deeper into the article. Perhaps that will now be the excuse that Facebook uses to explain why Beacon doesn't really intrude on an individual's privacy as well...
Permalink | Comments | Email This Story