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How Should Facebook Respond To The Social Network Movie?

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As you probably know by now, there's a movie coming out this fall, called Social Network, which is sorta, kinda, maybe an extremely fictionalized version of the story behind Facebook. It was based on a book by Ben Mezrich, which was already a fictionalized account of the founding of Facebook -- based on notes from a disgruntled co-founder, with Mezrich taking significant creative license to fill in lots of blanks. Then, famed writer Aaron Sorkin wrote the script, passing it through a second fictionalized filter. And, not surprisingly, the folks at Facebook are not at all pleased with the movie, which doesn't exactly portray Mark Zuckerberg or Facebook in a very nice light.

Apparently Facebook execs are debating what to do about the movie, and it's almost surprising that they haven't tried to take legal action -- because that's almost what you'd expect these days. Of course, they probably realize that doing so will only get the movie more attention (though, it certainly looks like the movie is going to get plenty of attention already). Yet in an age where "publicity rights" lawsuits are becoming more common and many movie makers feel they need to secure the rights of anyone and any company that shows up in a film, it's actually somewhat surprising that this particular film actually was made.

But given that Facebook execs are trying to figure out what to do about the film and how to respond to it, I'm curious what folks here think. I think I would go with the simplest of all solutions: a single page that explains why the movie is a greatly fictionalized account, and not an accurate depiction of either the company or its employees, past or current, and then just stay quiet otherwise. What else would you suggest?

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